Services and prices
Every price is fixed and agreed before we start, and VAT is added where it applies. An asset means any single ad, image, video, audio clip or post. Turnaround times are typical, and we confirm yours in writing.
Starting out
First look
Send three assets you have running and we send back one page with our view on each. It’s the quickest way to see how we think, and whether your published work has a problem.
FreeWithin five working days
Opening Review
Ten assets assessed and written up, with the fixes ranked by how much they matter. A first proper look at your risk, priced so most managers can approve it without going further up.
£450Five working days
One-off audit
Article 50 Asset Audit
Everything you’ve published, reviewed asset by asset. You receive the Disclosure Record and a dated fix list, and we take your team through both on a call. We set aside anything the rules don’t cover first, which can remove a large part of the work.
£1,500 up to 40 assets
£2,500 up to 100
£4,000 up to 300
£6,000 up to 500
Larger catalogues quotedTwo to three weeks
Monthly retainers
For teams publishing AI-made work every month. We check new assets before they go live and keep your Disclosure Record current, so it’s ready whenever someone asks to see it.
Up to 20 new assets a month
For smaller teams and single brands.
£750 a monthChecked within three working days
Up to 50 new assets a month
For agencies with several clients using AI.
£1,500 a monthChecked within two working days
Up to 120 new assets a month
For high-volume teams and busy campaign seasons.
£3,000 a monthChecked by the next working day
More than 120 a month
Priced to your volume.
QuotedAgreed with you
Every retainer includes your record kept up to date, a short note whenever the guidance changes with what it means for you, a review call each quarter, and questions answered by email.
The minimum term is three months, then month to month with 30 days’ notice. Unused checks don’t carry over. Pay a year in advance and the price drops by 10%.
Documents
Code Gap Analysis
If you don’t sign the Code of Practice, the Commission expects you to be able to show how your own measures compare with it. We write that comparison, measure by measure.
£1,500 to £3,000Two weeks
Editorial Responsibility Policy
The policy you need to publish AI-assisted text without a label on the strength of human review. It names who holds editorial responsibility and sets out how review works, ready to publish.
From £750One week
Label Accessibility Conformance Check
Your labels tested against WCAG 2.1 AA and EN 301 549, the accessibility standards used across Europe, including with screen readers and high-contrast settings. The Code requires labels to be accessible, and this is the evidence that yours are.
From £600One week
Galleries, festivals and venues
Exhibition and Venue Disclosure Plan
The Code has its own placement rules for work on walls and screens, and for tickets and printed matter. We set out what they mean for your programme.
From £800Two weeks
Beyond compliance
Audiences have started to notice machine-made creative, and they respond to it. 78% of consumers in a 2026 survey said AI makes ads feel less authentic.
Authenticity Audit
For when engagement drops and the creative has started to read as machine-made. We score your assets against a published scoring guide and compare the scores with how often people save and share them, so you can see where the drop comes from.
From £1,500Two to three weeks
Library Localisation
Existing video translated and dubbed, keeping the original speaker’s voice where they agree to it. Any version that then needs a label is labelled and recorded.
From £8 per finished minuteQuoted per library
AI Literacy and Disclosure Training
A day with your team, working through your own assets, for up to twelve people. The Code expects staff and contractors who work with AI to understand the disclosure rules.
From £1,500 a dayBooked about three weeks ahead
Paying us
We invoice by email. Every invoice includes a secure SumUp link for paying by card, and the details of our UK bank account for paying by bank transfer.
Work under £1,000 is paid in full when you book. For one-off work of £1,000 or more, we invoice half when you book and half on delivery. Retainers are invoiced monthly in advance. Invoices are due within 14 days.
We invoice in pounds sterling. Clients outside the UK can pay by card through SumUp, or by international bank transfer, covering any transfer charges.
We will never change our bank details by email. If you receive a message saying they’ve changed, call us on +44 7960 800999 before you pay.
The full terms of business apply to all our work.
Questions we’re asked
- Can’t our own team do this?
- They can learn the rules. What we add is an outside check on work your team made, and a record that holds up when someone asks to see it.
- Is this legal advice?
- No. We assess assets against the Commission’s published guidance and write down our reasoning. Where something needs a legal view, we frame the question for your solicitor.
- Can you guarantee we won’t be fined?
- No, and anyone who says yes is selling something. What we give you is a dated record of every decision and the reasoning behind it, so that if anyone asks, you can show your working.
- How would anyone know?
- Often nobody can tell by looking. The system runs on self-declaration and on complaints, and the marks AI tools embed in files can reveal AI use later. The realistic risk today is a platform rejecting an ad, or a client asking to see your records.
- Is there a contract?
- Yes. We confirm the scope and price in writing before any paid work starts, and our terms of business apply.
- What happens if you find problems?
- You get a dated fix list, ranked. Many fixes are quick placement changes your designers can make.
- How is the price set?
- By the number of assets, agreed before we start. It doesn’t change once agreed.