ColophonAI content disclosure, Bristol

How we work

We apply the Commission’s documents to your published work and write down every decision. Here’s what that looks like from your side.

What we work to

Article 50 of Regulation (EU) 2024/1689, the EU AI Act. The Commission’s Guidelines on the transparency obligations, adopted on 20 July 2026. Section 2 of the Code of Practice on Transparency of AI-Generated Content, which covers publishers. For accessibility, WCAG 2.1 at level AA and the European standard EN 301 549.

Nobody certifies or approves this kind of work, and we don’t claim otherwise. We cite the source for every call we make, so you can check it.

What happens when you hire us

It usually starts with the first look or an Opening Review, so you can see our reasoning before committing to more. For an audit, we agree the list of assets and a fixed price, and you give us view-only access to where they’re kept, usually your advertising accounts and a shared drive.

We work through the assets and send you the Disclosure Record and a ranked fix list, then take your team through both on a call. If you want the record kept current after that, a monthly retainer picks up where the audit ends.

What the record gives you

One dated entry per asset, with the decision and the reasoning behind it, tied to the passage of the Guidelines or the Code it rests on. It’s written so that someone who has never met us can follow it, because the person reading it later may be your client or a regulator.

When a case is unclear

We mark it amber and write the question out in full, with the facts your solicitor needs. That usually turns an open-ended legal query into a short one. In the meantime we recommend labelling, because a label that turns out to be unnecessary costs next to nothing.

What we don’t do

Legal opinions
We’re not a law firm. We work alongside yours.
Rights clearance
We flag where consent or licensing looks doubtful. Clearing it is for you and your solicitor.
Contract drafting
We point out where your contracts leave the disclosure duty unassigned. Your solicitor writes the clause.
Removing or hiding AI marks
The Code requires AI providers to prohibit it in their terms of use, and we won’t do it for anyone.

Sources