Does Article 50 affect you?
Three questions about your business. At the end you’ll know whether the EU AI Act’s labelling rules are likely to apply to you, and what an audit would cost.
Does anything you publish reach people in the EU?
Paid adverts and unpaid posts both count, and so does a website people in the EU can visit. Where your company is registered makes no difference.
Has anything you’ve published since 2 August 2026 been made or changed with AI?
Images, video, audio or text. Include work made for you by freelancers or other agencies.
Roughly how many assets have gone live since 2 August 2026?
Count each version of an ad, and each image, post or video, once.
Result
Article 50 doesn’t reach you yet
Without EU reach, the EU duty doesn’t apply. Other rules might: New York has had its own disclosure rule for synthetic performers in ads since June 2026. And audiences react to machine-made creative wherever they are, which is what the Authenticity Audit is for.
Result
Nothing to label yet
The rules apply from the first AI-made asset. If you’d like it on record that nothing so far needed a label, an Opening Review covers ten assets for £450.
Result
Article 50 probably applies to you
With a handful of assets, an Opening Review covers the lot: ten assets, assessed and written up, for £450.
Result
Article 50 probably applies to you
Some of these assets may need a label and others won’t, and the difference is rarely obvious from the file. An Article 50 Asset Audit covers up to 40 assets for £1,500 and gives you the written record.
Result
Article 50 probably applies to you
At this volume some assets will need a label and many won’t, and the difference is rarely obvious from the file. An Article 50 Asset Audit covers up to 100 assets for £2,500 and gives you the written record.
Result
Article 50 probably applies to you
An Article 50 Asset Audit of up to 300 assets is £4,000, with the Disclosure Record and a ranked fix list.
Result
Article 50 probably applies to you
An audit of up to 500 assets is £6,000, and we quote for larger catalogues. At this scale it’s worth pairing with a monthly retainer, so the record stays current as new work ships.
Result
Probably affected
Counting is the first step, and we can do it with you. Send three links for a first look and we’ll tell you roughly what you’re dealing with.